1. Who am i?
Luiz Fernando de Lucena, 34 y/o Brazilian, living on Chile - Viña del Mar. My nickname is Koala (just in cause you didn’t noticed it ) and i am a Geek enthusiast, i use to play A LOT of videogames and others geek stuffs. I like to travel a lot (18 countries visited so far) but since Covid started i mainly ride my bike along the pacific Coast of Valparaiso.
2. What do i do?
I am a Manager of a Marketing Execution team, working as a consultant on one of the biggest Bank of United States, assisting my team to deliver insights on multichannel Campaign Design, with great quality and valuable insights. Also acting as Product Owner on projects such as Chatbots and NLP projects, Marketing researchs and Internal Sharing knowledge activities.
3. How i ended up here?
I have more than 10 years of experience on CRM and MIS working on major banks of Brazil, expert on softwares as SAS, SQL and Power Bi and experiencing R and Python. Bachelor on Mathematics by USP (Universidade de São Paulo) with a Degree on Business Inteligence (Saint Paul), Manager and Leadership training by the University of Akron (OHIO) and currently on Datascience MBA by ESALQ.
In case you haven’t found the answer for your question please feel free to contact me, i will be more than happy to help you.